Self promotion via marketing can be a thorny process to navigate and implement effectively. It is essential to think in the position of your target audience and showcase your strengths and services where they will benefit from them. This is far more effective than talking about yourself. This is where Personal Branding and conducting a market analysis using tools like Keywordtool and Answer The Public can be extremely useful.
Self-promotion is mostly done to build a solid reputation that will help you advance your career or increase the number of clients you attract. A strong reputation comes from the combination of creating a unique brand and network as a team player and documenting your accomplishments.
One mistake that many make is to focus solely on self-promotion and not bothering to advertise their work, product or achievement in a way that makes it more interesting for people to be interested with. Alternatively, others will simply over-promote themselves, thinking that displaying their academic record or unique skill at every occasion will result in others interested in them.
The best thing to do is find a healthy balance of both and utilize a variety of platforms and techniques for self-promotion, including social media (especially Instagram and TikTok), email marketing, website creation as well as podcasts and vlogging. This last option is particularly powerful as it allows viewers to engage with you and discuss your work. Having a bespoke website is another option, as it allows you to include your latest news blog posts, vlogs, and blogs to offer a complete interaction with your visitors.