End users write genuine software reviews based upon their experience with the software. They cover both the good and the bad and are an excellent source of information for other software buyers. It is important to know where a reviewer is coming from and the purpose of the software that they are reviewing. Reviewers who write bad reviews can have many reasons, from genuine delight and fair experiences to untrue motives.
To ensure the accuracy and integrity of reviews, it is necessary to perform the following tests.
Identity Check – Every review is scrutinized for identifiers, such as the author’s name, job title, and email address, to confirm that it was written by a genuine person. The review will not be published when the reviewer’s identity cannot be verified. to be verified. Conflict of Interest Verify If the reviewer has a connection to the company or competitor which is being reviewed, the review will not be published.
All reviews are subject to the same quality control and verification procedures, regardless of the product or rating being reviewed. This assures that all reviews are treated equally and without bias.
Vendors must respond to all reviews, even those with low ratings because it is an excellent opportunity to show they are concerned about their customers and are willing to listen. However, vendors should not try to influence reviews through having a non-disparagement requirement in the customer’s contracts, as this is a violation of federal law.